Considering that every car visits a gas station several times a week, the number of contacts with advertising is quite large, which contributes to good memorability. The attention of the driver and passengers is not riveted to the road, which means that they are more inclined towards a positive perception of information. Depending on the location of the gas station, you can additionally position goods and services to the audience of wealthier people or to a more massive sector. It should be noted that the price of advertising at gas stations is much lower than on similar advertising media, for example, advertising at bus stops.